Posted on Feb 4, 2021

IVAN JIMENEZ | Local Internet Marketing Services

New Post: Why Your School Address is Wrong on Google Maps (and why you won’t rank on Google) - Most likely, your school's location is listed wrong on its Google My Business listing (which feeds Google Maps).

Simply put, Google My Business is a powerful tool that allows organizations to showcase their organization in Google search results however it seems to be doing more harm than good for a lot of schools... especially those with multiple addresses / locations.

While it's tempting to jump right in and get started creating your Google My Business listing, you need to first consider the department, school, or multiple campuses that you want to list.

Also, if you're marketing multiple institutions or internal entities (multiple schools within your school or you share your address with a church), it will be helpful to create a spreadsheet where you can keep track of your work for each school, department, or campus resource.

In addition to Google Maps, the information from your Google My Business listing will also appear on local search results. See below.



Notice how Google highlighted those 3 schools even above the normal organic results. They even allow searchers to sort by rating (i.e., Google Reviews) and see more.

Why Pre-K Through 12 Schools Need to Claim Their Google My Business Page

We know parents use search engines to find information about schools.

Whether they want to know more about your school's values or they're trying to get a virtu
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